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DNQ - Senna

Ayrton Senna could have been a god. Not necessarily if not for the new documentary about his racing career, but if not for technology… at all. Let me rephrase - in a world where television, photography or print did not exist for some inexplicable reason, but race cars did, Ayrton Senna would have been a god. Here's the proof, thanks to director Asif Kapadia and his documentary Senna.

So first things first - the obligatory "you don't have to be a fan of Senna or even a fan of Formula 1 or even a fan of racing or even a fan of sports at all to enjoy this film" disclaimer. Maybe in the past you've been coerced by this sort of lead-on by a friend or significant other, only to suffer and moan. I asked my wife while leaving the Paramount Theater if she enjoyed the movie. My wonderful, accommodating, supportive wife, who has absolutely no interest in racing whatsoever (strike whatsoever - I think she might have an unhealthy and/or impure appreciation of Mark Webber and Jenson Button), responded, "How could you not?" From across the theater, my friend Eric, whose interest in sports essentially begins and ends with the University of Arkansas Razorbacks, hallowed be thy name, flashed two thumbs up (I'm not sure if this wasn't in honor of Roger Ebert, also in the audience), then pantomimed tears falling. Then two more thumbs up, so as not to end his review on an unmanly note.

If you want to read a professional review of the film, I'm not going to discourage you one bit. I'll try to give you a bit more than, "It was good," but ultimately my appreciation of Senna derives from the perspective of how it immortalizes Ayrton Senna, a god among men, as a human being. If you're disinclined to be all gung-ho about a documentary, I have some encouragement. Kapadia foregoes the typical talking head, television style interview with someone who knew Senna recounting their experiences and memories. Instead he lets the characters, primarily nemesis Alain Prost, McLaren team boss Ron Dennis and of course, Senna himself, tell the story, more or less chronologically, and in the moment. With hundreds of hours of footage available, from interview to candid behind the scenes to in-car, supplemented by more recent interviews specifically for the film, the narrative of Senna's rise to the pinnacle of the racing world is already extensively documented and well known, at least in a mythological sense. The drive and focus of that narrative then is a masterstroke of tireless research and judicious editing. Senna is undeniably a good film, full stop.

Senna, as the protagonist in the drama, develops as thoroughly as any of the best films you could name. One of the most controversial moments of his career, the infamous shunt with Alain Prost (our lead antagonist) at the 1990 Japanese Grand Prix at Suzuka, is suddenly recontextualized from its usual portrayal, with the background to color the incident (accurately, you could argue) as a righteous middle finger to the sport's governing body, and particularly its then demagogue of a master, Jean-Marie Balestre. In many circles, purists will cluck and bemoan the unsporting intent of Senna's defiance by charging for a gap and holding a line that would likely, and in fact did, retire both drivers from the race. The crash brought cheers from the audience in the theater. Senna went on to clinch the championship. Unsportsmanlike or the very illustration of competitive purity? There's room to argue but the context underlying the whole ordeal is undeniable. 

My favorite sequence, and the one that honestly caused something to get in my eye, was the 1991 Brazil Grand Prix. Piloting a broken car, but having never won in his home country, Senna drove an impossible drive to cling to his victory. If the story ended here, it would be Roy Hobbs slamming the ball into the lights. Senna winning in Brazil exemplifies my theory that athletic competition can be art, or at least artistic. Senna's drive was a pure expression of the human spirit, and it is beautiful to behold. Seriously, truthfully beautiful. If you could package this segment of the film, a model of Micelangelo's David and maybe a recording of  Mingus Ah Um, and send it all into space for aliens to understand what humanity is and is capable of, you wouldn't be doing the universe a disservice.  Watching the footage of him on the winners' podium in sheer agony, try and fail, then try again to hoist his trophy over his head, and knowing that he wasn't doing so out of a need to satisfy his ego, but to salute his country and its citizens - it's moving. Best scene in the film? Discuss.

But this is all a bit like the Titanic, isn't it? Most racing fans know what happened to Ayrton Senna on May 1, 1994. We know every race, every victory, brings us closer to The Monster at the End of This Book. Raise your hand if you didn't know racing cars was a dangerous profession. Few serious accidents are shown in the film. Only the outcome of Martin Donnelly's career ending but amazingly not fatal 1990 crash is shown, his broken body lying motionless on the circuit. It's a nauseatingly frank shot. Rubens Barrichello's airborne shunt during practice at Imola in '94 that ranks in the majority of morbid but somehow requite top 10 crashes of all time lists. Roland Ratzenberger's fatal crash at qualifying for the same race. And finally Senna. It's jarring, even when you know it's coming.

Throughout the film are shots of Niki Lauda. Although he's never named either in narration or by subtitle, the burn scarred face of the three-time world champion, and still competitive driver at the time, is a frequent, looming reminder of the supposedly bygone age when the life expectancy of F1 drivers was not the job's mot vital selling point. But in the "modern" era, no one expected the greatest driver possibly in the history of the sport could be snuffed with so little effort on the part of the universe. To keep things in  cinematic frame of reference, it's like Leonardo DiCaprio's character in The Departed taking one in the brain the second the elevator doors open. Except this is real life. It was tragic and will always be tragic, like the last man to die in the battle before a truce is called, but that doesn't make it senseless. If the Spirit of Racing Future floated down to Senna and handed him a signed declaration of his impending death, he'd likely have strapped into his wobbly Williams and tempted the Almighty's resolve. Because that loving, thankful, but nonetheless defiant middle finger to the institution he loved so much, whether we're talking racing or God, defined him as a human.

There's more to be said about Senna the citizen. The man who fought for Brazil. The man who established an educational foundation for poverty stricken children. The man who never denied or belittled his faith or his family, even at the height of his fame. This film isn't about those areas of his life, really. It's about Senna the driver, which encapsulated all of those qualities, virtues and vices. Go see it at 7:30 Thursday night at the Paramount.

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SENNA Wins the Hearts of Austin

The Paramount Theater in Austin, TXJust a few hours ago, the first Austin screening (#SENNAxSW) of the film SENNA,  Directed by Asif Kapadia and written by Manish Pandey, premiered here at the SXSW Film Festival. Unfortunately Writer-Executive Producer Manish Pandey was unable to attend the premiere, but thanks to Kerri's diligence and careful negotiations, we were able to help host Asif here in Austin and allow him to unveil his team's work for a very enthusiastic audience. 

With a series of confusing lines out front of the Paramount Theater, fans lined up several hours early to see the film.  To give a comparison to past events, SENNA is the first SXSW Film screening to sell out advanced tickets in 24 hours (clearly, the buzz about the movie is catching on).  Despite these hurdles, the theater opened and the 1200 seat theater began filling up...

Senna Director Asif Kapadia with Kerri and Kevin of The Austin Grand Prix

SENNA is unlike most documentaries audiences have ever seen.  The film focuses on the perspective of F1 driver Ayrton Senna, unveiling his life in motorsports and his fight to be world champion.  After combing through 15,000 hours of archives, Asif and Manish obtained enough footage to provide meaningful and informative scenes, largely avoiding "talking heads" to narrate the story and provided Ayrton's voice instead.  From his early days in F1, to the McLaren years and finally the uncertain times with Williams, the story of the greatest driver that ever lived is compelling and thrilling.  The film's technical quality is superb, and the film sequences in the later years of Senna's career are especially high in detail, conveying the liveliness of Ayrton on screen like you've never seen before.

The film is downright epic in the world of motorsport and it's reputation as an audience favorite, solidified at the recent Sundance Film Festival by the award for Best World Documentary, was clearly seen here today in Austin.  A winning combination of tears and celebratory cheers from the audience,  this film is truly something to rave about.

Conversations after the showing all centered around one phrase, "loved it," and not a single negative or even neutral comment was heard by Kerri, or anyone else in our entourage.  Non-F1 fans, including a friend of ours we brought along for the premiere, whom knew nothing about F1 before this screening, didn't need to in order to understand this message.  The film transcends racing and tells a great story of a man and his life struggle with passion.

Given these positive reactions, it's clear that this film will continue to inspire and touch patrons, racing fans or not, for years to come.  We know that many of our dedicated fans are hoping to see it soon, and we can tell you that negotiations are in progress to give fans a chance to see SENNA all across America, just no official dates yet.

Director Asif Kapadia during the Q&A session after the screeningFollowing the screening of SENNA, Formula 1 United States hosted a private reception on the terrace at the Long Center for Performing Arts  (Gallery Link).  Tavo Hellmund and Asif discussed the film and answered some questions from Jeff Hahn, the new PR strategist of F1US.  In addition, they brought in a Williams FW33 for guests to get their photo taken by (which we though was a little controversial given the unsettling delicate relationship between Senna fans and the Williams Formula 1 Team), but nevertheless, it was the first F1 car on Austin soil and a great chance to catch a photo of the skyline with a F1 car behind you. 

We'll post a more in-depth review of the SENNA film soon, but probably not till after we sit down and talk with Asif some more about the film tomorrow at the Social Media Clubhouse at 01:30 pm CST (see Kerri's instructions on how to watch it here).

MORE IMAGES IN THE GALLERY

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SENNA By Southwest (aka #SENNAxSW)

"SENNA Wins at Sundance," Courtesy of Working Title Films"We were told that no one in the US knew who Ayrton Senna was, that there was no interest in Formula One, that we should forget about releasing the film here, so to win the Audience Award at Sundance is just fantastic, it makes us feel so proud. We hope this shows that there is an audience for SENNA in the US, both fans and people who have never heard of him before and I hope this is just the beginning of a long journey for SENNA in 2011.”-Asif Kapadia, Director of SENNA, upon collecting the World Cinema Audience Award for Documentary at the 2011 Sundance Film Festival

Hopefully you've heard the awesome news that the SENNA film will be screened at SXSW on two occassions. We've got a few more tricks up our sleeve for anyone in Austin this week for SXSW AND for our worldwide fans who are saving their pennies for the inaugural Grand Prix race in 2012. Let me simplify for you:

SENNA film posterSENNA premiere #1 at The Paramount Theatre on Saturday, 12 March, 11:00AM:

  • Doors open at 10:30AM.

  • If you have a SXSW Platinum or Film Badge, you are guaranteed entry to the film.* I would still get there by 10AM.

  • Next are SXSW Film Passes. I would get there by 9:45AM to get a earlier spot in line.*

  • Last are the Advance Single Tickets. These are what you bought online from The Paramount Theatre for $12 and congrats, you helped sell out the SENNA film first :) You should line up early, I'm thinking REALLY EARLY. Like 7AM. Call me crazy but if this is the first screening to completely sell out 100 these Advance tickets (which don't even insure your entry) wouldn't you want to be in line first?? The good news is that The Paramount is the largest screening in Austin (I think, however Vimeo may be larger) and if you don't get in, you can get your $12 refunded but you have to be at the box office "within 30 minutes of the film" (not sure if this means before or after; double check.)*

  • Bring tissues and waterproof mascara so you can continue your SXSW schedule after viewing this film as I am sure you will be touched and inspired.

  • RSVP ON OUR FACEBOOK INVITE so we know you're coming. Heck, the Director and Austin Mayor Pro Tem did; are you too cool? 

  • Please wear your COME AND RACE IT© shirt to the movie premiere!!

  • I purchased a few extra Advance Single Tickets so if you're looking for one please tweet me @AustinGrandPrix ASAP.

Post-Premiere Reception by the Formula 1 United States team at the Long Center.

  • Press & Media event including a discussion with Tavo and Asif on the SENNA film and the future Grand Prix in Austin and the appearance of the AT&T Williams F1 car (interesting choice); here's a preview: From AT&T Williams website.

  • Kevin and I will be sharing as much information as we can with you LIVE from the Long Center.

  • Watch our Facebook page and Twitter Feed for the latest.

  • I will also use the hashtag #SENNAxSW all weekend so watch for that.

  • If you want to interact with us and ask us questions about SENNA, Asif Kapadia or SXSW just use the hashtag #SENNAxSW or tweet it to us @AustinGrandPrix.

Social Media Club Panel broadcast live on Ustream

If you can't join us in Austin, On Sunday afternoon I'm conducting a discussion on how social media is affecting the Formula One world live from the Social Media Clubhouse 6 at SXSW. This year they've partnered with Ustream to broadcast the interviews LIVE on the interwebs!

  • The broadcast is at 1:30PM CST on Sunday, March 13.

  • You can join us at the Social Media Clubhouse 6 but you must have Social Media Club credentials.*

  • The panel will include me, Kevin and SENNA Director, Asif Kapadia. We're also still working on technology to include the SENNA writer, Manish Pandey, from London. We really wanted him to be here for SXSW but since he can't join us, we're still working to include him.

  • Again, use the hashtag #SENNAxSW to tweet us your questions and feedback. We'll do our best to participate with y'all live while on the air.

  • I'm embedding the Ustream channel below but in the event it does not work, watch it live from the SMCH6 Ustream channel.

Live Videos by Ustream

SENNA premiere #2 at The Paramount Theatre on Thursday, 17 March, 7:15PM

  • Same details as above but there are 56 Advance Single Tickets still available from The Paramount Theatre here.

  • Asif will also be in attendance at the second screening.

  • More details early next week.

  • RSVP on our Facebook invite for this event as well.

  • Please wear your COME AND RACE IT© shirt to the movie premiere!!

Kevin and I are extremely excited that we've been able to help bring the SENNA film and Asif to Austin and SXSW. Thank you to those of you who reached out and helped us for this amazing project! We'll definitely have a lot more to write about in the coming days including how this all came to be.

Please wear your COME AND RACE IT© shirt at SXSW and continue to spread the word about The Austin Grand Prix!

Thank you for your support. Without you, our amazing fans, we wouldn't have grown so incredibly these past 9 months.

Cheers,

Kerri Olsen

Co-Founder

The Austin Grand Prix

*All suggestions in this post, especially regarding SXSW film viewings and entry, are solely my personal recommendation and are not to be taken as a guarantee for entry into any event. Ultimately SXSW is the gatekeeper and you should check www.sxsw.com for official directions and guidelines.

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Will Today's America Embrace 'Senna'?

An important film had its US debut at Sundance a mere 48 hours ago. It's a film for Formula One fans past, present and future. It's a film that paints the picture of the “greatest that ever drove” with minutiae detail that rivals a Van Gogh. It's a film where producers Manish Pandey and Asif Kapadia whittled down 15,000 of never-before-seen archival F1 footage into a comfortable 104 minutes, without losing the essence of the legendary Brazilian Ayrton Senna.

 

 

In a Formula1Blog post 'Negative Camber' peels back the layers and gives us a deeper understanding of the writing and producing that went into making this epic film.  Check out the interview: Q&A With Senna's Manish Pandey and Asif Kapadia

I first heard about "The Senna Movie" from 'Lois Marketing' in her October 2010 post on the LinkedIn group "Friends of Formula 1 Austin Texas."  Once I heard about the film, watched the Japanese preview, and read up on its reviews, my immediate thought was "This needs to be screened in Austin during the SXSW Film Festival." I started tweeting Pandey and Kapadia and even posed the same question on the LinkedIn group page and our Facebook page.

After reading the interview my belief is reignited.  As Kapadia mentions in his interview with Negative Camber, he wasn't an F1 enthusiast when approached by Pandey to do this film. But they were both able to get to the heart of Senna's story with the aid of 15,000 hours of unseen archival F1 video, and create a story that "somebody who doesn’t like Formula One, or a person who has never heard of Senna, will get the film...".  So, someone who wasn't an F1 enthusiast spent the past few years pouring himself into 15,000 of archival footage to tell a story - one that you will probably love because you're already an F1 fan reading this blog - but also a movie that you can take your F1 newbie friend to as well - and they will probably enjoy it? <insert lightbulb moment>

This sounds like a no-brainer to me! Seriously - how can this movie NOT be screened in Austin - the future home of the United States Formula 1 Grand Prix from 2012-2021 (and hopefully beyond)?

Pandey and Kapadia have taken the time to tell a chronological and psychological story, and from everything I've read, they've done it well.  I hope F1US realizes the potential of this film for past, present and future US F1 fans.

Have you seen it? When do you think it will come to the American masses? How could this impact the future of F1 in the US?

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This Isn't Our First Rodeo

Some questions are floating around about just how Austin is going to handle this huge event.   (see this article at Speed TV and Autoweek).

Keep in mind, Austin is used to absorbing well over 100,000 people every other weekend during the fall months for UT Football.  The Darrell K. Royal Memorial Stadium has a capacity of 100,119 (and routinely sells out) and is home to the nation's largest high-definition video display.  Throughout the year, hundreds of thousands more flock to the state capitol: to experience the world's largest music, film and interactive festival, SXSW, which stretches over 10 days in March; to indulge in the biker lifestyle with over 40,000 bikers and over 200,000 motorcycle enthusiasts at the Republic of Texas Biker Rally in June; to see history being made while listening to the best musicians in the idyllic Zilker Park during the three-day outdoor Austin City Limits Music Festival in the fall, we can handle the increased visitors.

The new track is a different story, but that's not really as big of a deal as you think.  Sure, it may cost $300MM but we've got major corporations in Texas, including Dell just up the road in Round Rock, probably excited about the international exposure and advertising potential this magnificent race has to offer. 

In addition, our city council has lots of experience dealing with mega-million dollar projects like the new Samsung and AMD Headquarters, as well as many other big name operations.  These kinds of projects require major investment but also tax incentives to attract other businesses with the intention to bring in residents and tourism to grow the economy.  The city council has handled these projects with careful discretion to maintain local support while attracting the investment in the area.

Keep you pants on, this isn't our first Rodeo!

KO

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