Santander Shows Plans For London Grand Prix

Yesterday the concept for a grand prix in London was announced with support from the city of London, British drivers Jenson Button and Lewis Hamilton, along with F1 supremo Bernie Ecclestone. The project, while still in its infancy, is surprisingly well on its way to being a reality and soon London could host a GP on its city streets.

Santander UK, the British wing of the Spanish banking group, has lead the recent efforts and contracted Populous Archtitects to produce a conceptual design of the circuit and supporting facilities. Two videos were also produced with the Vodafone McLaren Mercedes drivers Button and Hamilton, showing a virtual lap around the track and an in studio introduction piece.  So far these videos have made it around the world, producing a positive sentiment by both fans of the sport and the local media in England. 

London Grand Prix Concept by Santander from The Austin Grand Prix on Vimeo.

London's Mayor has expressed support for the event citing only small obstacles such as noise managment, as potential hurdles to overcome for the race to be held.  Bernie Ecclestone, according to Adam Cooper at Speed, would front the cost to stage the event in order to make it a reality; a major contrast to the recent sanctioning fees imposed on Austin and other recent circuits.

With additional circuits such as New Jersey and Russia joining in the next few years, there's little room in the race calendar to allow for the exitsting circuits, so the question remains if the British GP at Silvertsone will be replaced by the London GP.  

Until we learn more about the project and it makes it on the calendar officially for next season or 2014, take a virtual lap around the track in the video below.

Virtual Lap Around Proposed London GP from The Austin Grand Prix on Vimeo.

Formula 1 to Return to France in 2013

Mark Webber testing the Red Bull Racing car at Paul Ricard Circuit, 2007 (GEPA pictures/ Mathias Kniepeiss)

Early this week, Bernie Ecclestone announced a deal has been made to bring Formula 1 racing back to France’s Paul Ricard next year.  The deal will also include 4 other grands prix in 2015, ’17, ’19, and ’21, but no details have yet been released regarding how France’s slot on the schedule will be filled every other year when it is not hosting.  F1 has not held a grand prix in France since the 2008 race at the Magny Cours circuit in which Ferrari’s Felipe Massa claimed the top of the podium.

“The deal is done,” Eccelstone told French L’Equipe.  “We actually agreed on financial terms with the sports minister, David Douillet, in my office last Tuesday.”  Interestingly, the announcement comes not two weeks before France begins the second and final phase of the country’s presidential election, which could raise questions about whether the deal would stand if incumbent president Nicolas Sarkozy is ousted by Socialist candidate Francois Hollande.  Ecclestone seems confident however that a deal will be finalized regardless of the result of the election, possibly even before the May 6 election date.

France is the second circuit to be added to the 2013 schedule that also is not on 2012.  Last October New Jersey was announced as a brand new addition to F1, however new doubts are surfacing over when (or if) the street circuit along the banks of the Hudson River will take place.  Only days after the France announcement, Eccelstone also stated “Maybe the [Grand Prix of America in New Jersey] will be 2013.  It’s a when – 2013 or 2014.”  The October announcement of adding the New Jersey race of course came with some controversy, with many speculating that it was going to replace Circuit of the Americas as the new site for the US Grand Prix.

Online Delivery of Formula 1

// Story

Formula 1 is upgrading their technology position in order to support the growing global demand for online access to the sport. Announced this past Thursday, the partnership between F1 and TATA Communications begins with hosting the Formula 1 website on their network. Receiving between four and seven million unique visitors a race weekend, the site's increasing media-centric content is causing demand for improved online speed from all corners of the globe.

Vinod Kumar, MD & CEO, Tata Communications and Bernie Ecclestone, CEO, Formula One groupWith a blisteringly fast 1-Terabit per second network, the TATA communications infrastructure will fuel the future of media delivery for the sport while simultaneously saving money. Joe Saward brings up an excellent point in his commentary on this news, that this partnership may be motivated by lowering the costs of the broadcasting expense of the sport, while simultaneously extending the reach of the F1 and its advertising exposure. Currently, Formula 1 sends it's own broadcasting team to the races to cover the sport, including cameras and editing team. This complex, known as "Bakersville," was started by Bernie Ecclestone in the late '90s as a way to deliver the highest quality digital content directly from the track to broadcasting partners around the world. (Here's a great page from the history books, from inside Bakersville in 1999, also by Saward).

// Future

I am, as both a technophile and F1 fan, thrilled by the potential of this new partnership. Tremendous opportunity exists for F1 to delivery higher quality content and rival the best of American sports coverage. It was only this past year that F1 finally embraced high-definition content delivery to it's broadcasters, six years after NASCAR started HD broadcasting. Though the American F1 community mocks NASCAR for several reasons, NASCAR has F1 beat when it comes to American coverage and interaction.

Watching the (lack of) Daytona 500 yesterday, anyone who showed up on screen, driver or announcer, had their Twitter handle listed just below, along with a new hash tag created just to round up the discussion about the rain delay. This effort by NASCAR and FOX is a major step in the right direction for social media integration, and should be watched closely by Formula 1.

In terms of on the television, if you've watched a race on DIRECTV satellite service, the NASCAR HotPass is a great example of the diversity of programming that we really need. Viewers can choose in-car cameras from the top four drivers, watch the map of the track with car positions, and you can choose from team radio feeds to listen to as well. This might be a tough sell to much of the secretive aspects of the Formula 1 teams, but needless to say, NASCAR has got it right when it comes to fan-immersion.

Can internet TV bring that kind of experience to F1? It's not only possible, it's inevitable.  Like the music industry struggled to grasp the power of internet distribution, Formula 1 has resisted the trend and is now finally embracing the potential with this new deal with TATA.  Though spending a night on the sofa watching YouTube on your TV doesn't exactly sound like a great future for entertainment, the new ways to experience interactive and in-depth content is on it's way. Last night's Oscars brought exclusive camera views of the red carpet and backstage areas via online streaming on their site, and the Superbowl this year was broadcast online as well (albeit a frustrating first try on their part).

Having Twitter and live timing running on the laptop while watching SPEED's coverage of F1 is the norm for the hard core fans these days, but the one-way interaction with the sport is leaving lots to be desired.  Where could this new partnership with TATA take Formula 1? 

He's a list of what I'd like to see come of the new Formula 1 website:

1. Choose a number of cameras, up to 8 for example, and pick their location and size myself
2. Listen to pit wall radio feed for any team
3. Listen to Race control (FIA) radio feed
4. Watch driver's briefing before race
5. Live timing built into the interface
6. Twitter/Facebook chat with others (group chat with friends preferred)
7. Full driver interviews afterwards
8. All content stored for viewing later
9. All 1080p HD, high bitrate codec preferred

It may be a lot to ask for the first try from Formula 1, but if all they provided was a copy of the feed from the track for a monthly fee, I'd be a happy camper for now.  There's tremendous room to grow and a promising opportunity for the sport to engage media and the more connected fan base in the US.  We are accustomed to a more connected lifestyle overall, so we expect a bit more than a singular show with limited interactivity.

If you want a taste of what's to come to your TV, I'd recommend you take a look at what Google is trying to do with GoogleTV.  Built into your TV set or a stand-alone box, GoogleTV brings interactive environments to your living room with a developer platform that affords opportunity to engage rapid growth and entrepreneurial investment.  MSNBC's app for GoogleTV is a great example of the kind of seamless interface and slick package that could be adopted with a dedicated Formula 1 application.  Let's hope Bernie's got some tricks up his sleeve and we'll see something that fans across the world can access, in high quality, without costing an arm and a leg.

Save Your Seat In Line at COTA

Seating diagram of Main Grandstand provided by Circuit of The Americas.

This evening COTA announced a waitlist-style deposit option for "Select Seating" at the circuit, and released a seating diagram for the Main Grandstand.  Though the details provided by COTA are relatively vague as to the location of these seating options There are still many details yet to be released, but fans are able to place a deposit of $100 through the Circuit's Paypal account to reserve their position in the waitlist for these future purchase opportunities and "seating licenses."

Combined with a website redo, Seat Licensing information and FAQ can be found here at the Circuit's new website.

Detailed information about location and pricing of these seating options are not specific, and no seating chart or map has been provided but the seating diagram helps to understand the general locations and types of options available.  Additional information was provided by COTA to John Maher at the Austin American-Statesman:

The seat licenses will be for all racing events at the circuit for the next 15 years. A license does not include the price of tickets for those events. The price for the seat license varies according to the proximity to the finish line and the amenities offered.

In the main grandstand, which will have 26 rows, those amenities will include stadium seats, in-seat food and beverage service, priority on-site parking and a direct view of three big video boards. The main grandstand features a view of the start/finish line and the pit area.

There will also be select seating available at two spots that figure to provide some of the most dramatic views of the race — Turn 1, and Turns 15 and 16.

The seat license does not include the price of tickets, though from the FAQ it says it will be refunded if you decline to purchase later.  It does not indicate whether or not the $100 seat deposit purchase will eb applied towards any future monies spent with COTA.

The newest rendering from Circuit of The Americas, released Jan. 21, 2012The most interesting part of this story is the ticketing portion of the timeline which goes well into the summer of 2012.  The priority based waitlist system went active at 10:00PM January 21, 2012 and lasts until Febuary 13; after that, the website indicates, a survey will be sent out and then sales representatives will contact individuals who made deposits in order to process transactions beginning March 1, 2012.

Those fans hoping to lock in Grandstand tickets before they make travel arrangements will likely be quite frustrated as those tickets are not expected to go on sale until Summer 2012.  Details on regular grandstand tickets and general admission have not been annouced as of yet.

We will continue to update you with progress as more details are released.

// UPDATE 01

We received a more-detailed seating diagram, posted it above and updated the article to reflect this information.

Piecing It All Together: From the White Board to the Dirt Mound

Out of all the photos from last week’s site visit at Circuit of The Americas, only a few adequately capture the magnitude of the project. In fact, it takes 17 frames compiled together to create the following high-resolution panoramic photo. This is a panoramic photo taken from atop Turn 1, the most south-eastern point of the circuit, facing west. The far left of the photo is the south side of the property, and as you pan your view to the right, you are looking north.

Compiled from 17 photos, this panoramic shows the racetrack site from atop Turn 1.

We rode down the hill and made a pit stop in the temporary job site offices. Inside, we were greeted by grandstand seating options, restroom hardware and miscellaneous fixture options. Though it might seem trivial, selection of this hardware is a critical part of the project, and when done right, each doorhandle and light fixture intgrates seemlessly with the design. Just behind us, a detailed and colorful ten foot long rendering was tacked onto a white board, but it extended well past it. This was the first full size print out availible, so I also compiled numerous frames of it to deliver this high-res panoramic rendering, which mirrors the above panoramic shot from Turn 1.

Panoramic view from the top of Turn 1. Conceptual rendering from COTA, all rights reserved.

WOW! What a view! From this position, you can see the start/finish line, the pit and paddock building, and Turns 1, 2, 3, 4, 5, 16, 17, 18, 19, & 20.  Very few tracks in the world offer this comprehensive of a view from a single location.  The seating from this vantage point will be highly coveted and possibly limited; but there will be numerous seating options throughout the circuit that provide multiple views of the track, versus a 5-second drive/fly-by.

The magnitude of this project is starting to sink in, rivaling the scale of an Olympic complex or a Walt Disney World theme park. As the Austin Commercial construction team works towards an August deadline, daily progress amounts to significant visual changes, and the reality of the project inches closer to (pardon the pun) the finish line.

In case you missed our first article of this update, Turn 1: Austin's Zenith, check out the gallery below.

Update

on 2012-01-20 23:07 by Kevin Olsen

If you're having trouble seeing the high-res photo, follow these steps:

1. Click on the photo from the article; it will open in a new window.
2. In the new window, right click on the image and choose "View image." This will shrink the image to fit on one page. Hover your mouse/cursor over various areas of the image and you will see a "+" magnifying glass.
3. Click once on the "+" magnifying glass to zoom in on the desired area, and then click again on the "-" magnifying glass to zoom out.
4. Repeat the zoom in and zoom out process on various areas of the image.

Mid-August Target for COTA

Circuit officials are meeting with Bernie Ecclestone this week in London to discuss progress at the facility.  According to Jonathan Noble of Autosport, several members of the executive team including President Steve Sexton, Executive VP Bruce Knox, Director of Racing Operations Chuck Aksland, and Chief Marketing and Sales Officer Geoff Moore.

Geoff Moore was quoted by Noble:

"The race is on. Construction is happening six days a week. The paddock buildings are being topped off, work on the main grandstand has started and we are looking at mid-August for completion."

Details about other discussions with Ecclestone have not been released, though the most promising news in this story is the mid-August target completion date.

The mid-August date gives a three month buffer before the scheduled Nov 18 USGP and an opportunity to hold other events at the circuit.  In presentations from COTA, they have spoken about programming at the circuit to include bike or foot races, smaller racing series, large scale conferences and live entertainment.  Details about such events have been relatively vague since the April 2011 press conference but are more likely to emerge over the coming months with this new target date. Without a doubt, there will be the need to hold an event of some kind before the first Formula 1 race.  I don't think anyone would expect the F1 race to be the first thing held at COTA so we'll have to wait to see what this event will be.

Mid-August is roughly 7 months from today, and though that might seem unattainable, with a 6-day crew going two or three shifts, it is possible.  Over the past month, the paddock building has completely transformed from a foundation into a three story building and the main grandstand foundation is going in as we speak.  Let's hope, for construction's sake, for another dry spring and summer.